Shameful. Shameful. Shameful.
The words coming out of your mouth.
“The ideas coming out of our focus groups are simply amazing.”
“We are literally training our staff every day to deliver superior service.”
“I’m excited to announce the next generation of products.”
Under no circumstances do you need to articulate yourself using unrefined expressions born of the popular culture. You don’t need to develop and convey street cred – at least not on that kind of street.
Are they your target market? Do they make the purchase decisions? Will they favor your products or services because you speak, tweet and behave like them?
Is that how you want your company perceived?
Is that how you want to be perceived?
Really?
You are above such nonsense. How about speaking and writing clearly and concisely? Choose your words wisely and exude confidence and competence. You’ll gain the respect and trust of your peers, managers, professional colleagues and the street – the one that makes you money.
Considering what you read and hear in business, media, music, on television and the cinema screen, you can stand out using just plain proper English.
That would be literally amazing.
