Customer appreciation (every)day

‘Tis the season to reflect on the year that’s closing and contemplate the year ahead.

As you wrap up the year, have you expressed your gratitude to your customers for their patronage? Did you call any of your top customers? Or did you send them a personal message? What did you say? How did you say it?

Did you make an exclusive offer to your best customers? What did you do for your newest customers?

Something to think about: while it is a tradition to give thanks at the end of the year, saying thank you and showing your customers appreciation for their business should be part and parcel of every interaction. This mindset should be ingrained in every employee.

That’s how customer loyalty is earned. You need to show and tell them again and again and again.

If customer appreciation isn’t standard operating procedure in your business, make it so in 2012. It’s never too late to tell your customers “I value you, thank you for your business, and look forward to serving you again in 2012.”

Precision in communications. It matters.

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