When I see a website, advertisement or other promotional communication with misspellings or grammatical errors, mistrust sets in. I begin to question the quality of product or service the company provides. If their marketing is that sloppy, it suggests to me that attention to detail is not a high priority. It permeates their culture, I decide. What kind of “minor oversights” in their product or service might become a major headache for me? How can I have confidence in anything about them?
Precision in communication. It matters.
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