I’m losing respect for Forbes magazine and it’s all because of their tweets. I know 
they publish dozens of articles daily and many of them cover the big news stories of the day in business, investing, tech, politics, leadership, science, education sports and entertainment for the world’s business leaders.
So why would more than 1/3 of their tweets be gimmicky articles by numbers*? Who decides what to post on Twitter at Forbes? Apparently that person doesn’t see the value in pushing their core stories. She or he probably has a perception of the most active Twitter users and adjusted accordingly. The result? Forbes appears to be a serial articles by numbers publisher.
From today’s Twitter feed:
6 Big Internet Trends To Watch For In 2012
10 Things You Didn't Know About Gay Travel
20 Brands That Help You Start a Business
5 Ways To Protect Your Money In 2012
5 Tips for Finding Your Life Purpose
10 States Aiming To Tax Internet Sales
10 Smart Money Moves To Make Before New Year's
5 Ways to Spot a Bad Boss In An Interview
4 Songs for the Donald Trump Debate
7 Reasons Big-Company Executives Fail in a Startup
10 Great Gifts For Travelers
5 Top Retail Success Stories for 2011
Top 10 Reasons Why Large Companies Fail To Keep Their Best Talent
And in a bit of irony…
How to Lie With Numbers: Alcohol and Health Care Edition
Now why didn’t they write this tweet with a number in the first position? Talk about missing the obvious. Here’s a better headline:
77,548 Ways to Lie With Numbers: Alcohol and Health Care Edition
Tweet that number, it’s 100% accurate. What? You don’t believe me? Tweet it anyway, the world’s business leaders love this stuff.
*13 of 38 tweets between 8 a.m. and 9 p.m. Central were articles by numbers
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