There’s no place like the mall for a holiday video

Many national and even smaller local companies produce holiday greetings commercials and videos as a way to thank customers for their business and express best wishes for a safe and happy holiday season. We’ve all seen them. Many are real works of art that engender strong emotional responses. Think Hershey’s Kisses. Budweiser. Coca-Cola. Macy’s.

T-Mobile, well known for their extravagant flash mob videos, outdid themselves this year. They created a “Home for the Holiday’s” music video in the Schaumburg, Illinois Woodfield Mall featuring 100 remarkable women in pink dresses. It is absolutely stunning. I suspect the video exceeded even their lofty expectations in terms of quality and artistic beauty.

The T-Mobile YouTube Channel has registered 3,774,628 views in just 22 days. The Comments section is overwhelmingly positive. People certainly love the lavish performance and applaud T-Mobile for producing it. Without a doubt, the project enhanced the T-Mobile brand. Bravo!

If this video doesn’t warm your heart and put you in the holiday spirit, nothing will. Enjoy.

Positively wonderful. One of the few times I wish I was at the mall.

LiveJournal Tags: T-Mobile,Home for the Holidays music video,Woodfield Mall,Schaumburg Illinois,customer appreciation,thank you,brand,quality,perception,copywriting,precision in communication,ghost writing,ad copy freelance,marketing communications consultant,social media writer,blogging