Tuesday, May 8, 2012

Rain on me

It rained all day and that’s about as exciting as it gets when it comes to the weather here in Austin, Texas. Adding to the giddiness was the incredibly cool 70° F high temperature. It hasn’t been that chill in Central Texas since March.

We need a drought buster and this system could be it. A low pressure system near the four corners is trudging east at a snail’s pace. As a consequence, more precipitation is predicted through Friday.

Folks were seen dancing in the rain. It’s a bit pitiful, really.

Rain of a different cloud

It continues to rain on my copywriting parade. I’m tasked with crafting product briefs and videos. The instructions are always the same: make the copy brief and not too technical. People have little patience and short attention spans. If they have to think too hard about the features and benefits of our solutions, they’ll seek out our competitors.

Pitiful. Isn’t it?

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