Promotional products keep on giving

I spent some time today with the owner of a promotional products company. What a fantastic business. He essentially provides people with gifts to bestow upon others who will smile with appreciation, probably keep it on their desk and likely reciprocate in the future.

I never understood why anyone refers to promotional products as give-aways, freebies, swag, or worse, trash and trinkets. These people lack vision and have little appreciation for the purpose and power behind a promotional product. As part of an integrated communications campaign, the promotional product serves as the physical representation of the value proposition. It’s a constant reminder of the company and the product or service they offer.

Of course, promotional products can also be used for internal marketing and sales incentive campaigns. So often, being given an item from the company with the individual’s name on it as an award reaps huge dividends in performance and attitude.  It doesn’t matter the value of the award, it’s the simple act of recognition that matters the most.

That’s a powerful message. And that’s the power of promotional products.

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