Whether or not you believe in the concept of personal branding, the value of the discussion it has garnered is indisputable. Much of the advice of late is on the importance of finding a meaningful way to distinguish yourself by bringing your talents and passions to a cause that aligns with your values.
In a Forbes article this week, Dorie Clark, CEO of Clark Strategic Communications and the author of the forthcoming book Reinventing You: Define Your Brand, Imagine Your Future, stated that
“..the true secret of leveraging your personal brand is to ensure it’s not just about you and your ambitions, but the value you can bring to the world.”
We want our corporate and product brands to contribute to the quality of life and help make the world a better place. Should we expect anything less of ourselves?
Find your purpose and make your personal brand stand for something more than professional status.
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