Corporations and products have brand managers. Celebrities, athletes, politicians, dignitaries and other famous people do, too.
What about the rest of us?
Mirror, mirror on the wall
I can’t afford a personal housekeeper or trainer and I definitely can’t afford a personal brand manager. So, the job falls to me, myself and I.
Yes, you and I, we 99% have to be our own personal brand managers.
Relax. Generally speaking, you don’t have to put that much effort into managing your personal brand. Since it’s the essence of your character, you merely have to be yourself.
And not just at work and during professional endeavors. Your personal brand is on display and in play always.
Working your network
As I stated in yesterday’s blog post, when it comes to your personal brand and your professional interests, it is worthwhile to develop a set of key messages that bring clarity and focus to your professional attributes and pursuits.
Some refer to these messages as your elevator speech. Take care to formulate messages that are concise and simple to understand; short and sweet as it were. They will be easier to remember.
In addition, a common thread or theme should permeate your messages so your audience can see the linkage between them.
Display social graces
Managing the perception of your personal brand is as simple as acting in accordance with your key messages and the values you profess. That includes when you are online and in a social setting, or perhaps I should stress, especially when you are in a social setting.
Never waiver. It’s the old adage: It takes years to build your reputation and minutes to ruin it.
Be consistent. Talk less. Let your actions speak for you.
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