Your personal brand travels with you

Yesterday I chimed in on the discussion that an individual’s personal and professional brands are one and the same.

I agree.

I believe the point behind defining your personal brand was, and is, to help the person develop a set of key messages that bring clarity and focus to their professional attributes and pursuits.

It never occurred to me that a personal brand was supposed to be separate and distinct from an individual’s social brand (so to speak).

Personal brand defined

To borrow from Brandeo’s definition of a brand:

A personal brand is the sum of all the associations, feelings, attitudes and perceptions that people have related to their observations and interactions with you.

Like corporate and product brands, you don’t own your brand. Everyone in your life owns it. You embody it. You exude it. You live it every day, but others perceive it and decide what you represent.

It’s about character.

Your personal brand is the 360°’s of you.

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