Do actions speak louder than words in brand marketing? The answer seems obvious, doesn’t it?
Which would you rather have, word of mouth, or word of action marketing?
Word of mouth
Word of mouth is well understood and clearly is exceptionally valuable. Your customers as your ambassadors is quite powerful. There’s built-in trust with their familial, social and professional networks. That trust does convert to revenue and new customers.
Word of action
Word of action moves beyond the endorsement and into actual consumption. Your customer does speak for your brand, but she also puts her attraction for your brand on display by consuming it and purchasing it for others. Often. This person also cajoles others to purchase your product. Often. Or at least while in her company.
This individual takes ambassadorship to a new level. She couldn’t be more loyal if she were your employee. And make no mistake - the passion is real, strong and genuine. It’s also infectious and attracts like-minded fans. All of this scales to more revenue and more customers.
So how do you engage word of action brand ambassadors to expand their reach and assure alignment with your branding initiatives? Please share your experiences and thoughts in the Comment box.
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