It’s South by Southwest (SXSW) time in Austin. The events began on March 9 and runs through March 18. Film, Interactive and Music.
There’s so much noise coming out of downtown Austin, it’s difficult to filter the news from the nonsense.
If you are a communications professional for a brand at SXSW, how do you get noticed? Do you initiate a full-on social media assault, hold a special event, hire 
temporary staff to work the crowds throughout the SXSW venues or resort to gimmicks? Do you publish content each day during SXSW hoping to ride the coattails of others announcements adjacent to your market and product offerings?
All of the above…and more?
Other than pumping out useless dribble, most any article, blog, video or other observation piece will get some traction online.
An industry event like SXSW (or CES) carries so much cache that you should publish…often. Just make sure it’s strategic, interesting, insightful, unique, and worthy of your brand.
Now if you’ll excuse me, I’m headed downtown to take in some live music. If I see or hear anything of interest, perhaps I’ll blog about it here. Rest assured I’ll try to avoid the nonsense and not end up becoming part of the news.
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